Strategic copy. Real results.

B2B and brand copywriting that makes every word work harder.

From websites to thought leadership, I craft content that builds trust, drives action, and supports long-term growth — without the fluff.
Let’s Talk | Based in Singapore, Available Worldwide ⟶

Trusted By

SSIA
PAM
Ramboll
Sourced Group
OBS
LEVEL3
MediaCorp

What I do

Words can open doors. After more than a decade leading communications for global brands in technology, sustainability, finance, and professional services, I know this to be true: the right words build trust, spark action, and grow businesses.

Today, I help brands in Singapore — and beyond — craft copy that cuts through the noise and connects with real people. Whether you’re launching a startup, scaling an e-commerce business, or refreshing your brand voice, I deliver strategic copy rooted in data, human psychology, and powerful storytelling.

Services Include

WEBSITE COPY & UX MESSAGING

BRAND VOICE & MESSAGING STRATEGY

LONG-FORM CONTENT & SEO ARTICLES

EMAIL CAMPAIGNS & CRM COPY

B2B INVESTOR COMMUNICATIONS

CORPORATE COMMS & THOUGHT LEADERSHIP

Who I am

Hi, I’m Tish.

After over a decade in-house with global brands — spanning sustainability, tech, finance, and professional services — I started Narrative Dept. to help businesses like yours communicate better.

What makes me different?

I’m a former journalist who’s now fluent in brand, agency, and stakeholder speak. That means I know how to ask the right questions, shape the right narrative, and deliver work that feels seamless to both C-suites and comms teams.

I blend strategy, storytelling, and behavioral insight to create content that’s not just clear, but compelling.

Every project is shaped with intent, rooted in empathy, and delivered with care — end to end.

Not sure what you need? Let's chat — I'll recommend the right words for your goals. ⟶

🧠 Cybersecurity & Deep Tech

Securing the Silicon: Why Deep Tech Demands a Hardware-First Cyber Strategy

A long-form thought leadership article reframing cybersecurity through a hardware lens. Targeted at VC, enterprise, and government innovation audiences, the piece positioned hardware-level integrity as a strategic advantage for early-stage tech companies in regulated industries.

📊 AdTech & Creative Strategy

AdTech in a Post-Cookie World: Why Smart Creative Still Wins

A 2,000-word insight article for a programmatic SaaS brand, spotlighting contextual targeting and dynamic creative as post-cookie growth levers. Integrated real-world use cases from Amazon, Spotify, and NYT to illustrate how performance and storytelling can co-exist in a privacy-first world.

🌱 Sustainability & Public Innovation

Scaling Sustainability: What Happens After the Pilot Ends

A feature article for a government-backed ecosystem enabler, synthesising insights from climate founders, policy funders, and ESG investors. Explored structural barriers to scaling climate tech and made the case for public-private frameworks that move sustainability from pilot to infrastructure.

📈 Finance & Investor Comms

(Client sample available upon request)

Crafted LinkedIn ghostwritten POVs, investor updates, and annual messaging frameworks for an Asia-based private equity and real estate investment group. Delivered a confident, regulatory-safe voice that balanced strategy with personality.

Portfolio Preview

While many of my projects are covered by NDAs or published under client brands, here’s a sample of the work I’ve delivered — across industries where credibility, clarity, and strategic storytelling matter most.

Each piece is drawn from real client work, anonymised where needed, and crafted for internal or public-facing platforms across tech, finance, sustainability, and innovation.

📩 Want to see more? Due to NDAs and client confidentiality, full samples are shared privately.
Email me to request sector-specific excerpts. ⟶

Let's Collaborate

Whether you know exactly what you need — or want help figuring that out — I’ll meet you where you are.

📩 [email protected]
📍 Singapore | Available for remote projects
🕐 Weekdays, 9am–6pm SGT

I Write It Like I Own It

I don’t pass off work to juniors or ghostwriters — what you see is what I craft, personally. From first draft to final delivery, I take full ownership so you get consistent tone, clean structure, and senior-level thinking throughout.

I’m Bilingual in Editorial and Brand

With roots in journalism and a decade spent inside brands, I speak both client and newsroom fluently. That means I know how to ask the right questions, shape strategic narratives, and write copy that resonates — whether it's for C-suites or policy leads.

I Don’t Overwrite. I Get It Right.

You won’t get bloated decks or rewrites-on-rewrites. You’ll get focused, usable copy from the start — the kind that’s already 90% there by draft one. I’ve built a reputation on clean execution and very few revision rounds.

I’m Not a Vendor. I’m a Thought Partner.

Need someone to just tick boxes? That’s not me. I collaborate to strengthen your ideas, tighten your thinking, and elevate the end product. If you’re looking for plug-and-play copy, I’ll give you plug-and-play-plus-insight.

P.S. Why Me?

© 2025 All Rights Reserved. Narrative Dept.