About
Deputy Director, Head of Communications and Marketing (Jan 2024 – Present)
At SSIA, I spearhead efforts to enhance the visibility of Singapore’s semiconductor industry, working with over 400 trade members, including global leaders like Infineon, AMD, STMicroelectronics, and Infineon. Key achievements include:
Driving Industry Recognition: Developed compelling narratives and thought leadership content, significantly raising the industry’s profile within local and global markets.
Delivering Executive Impact: Crafted high-impact speeches and presentations for government officials, C-suite leaders, and industry stakeholders at flagship events like the SSIA Summit and Semiconductor Electronics Industry Day, welcoming 2,000+ attendees.
Elevating Publication Standards: As editor of VOICE Magazine, I increased readership by 20%, delivering engaging content to over 9,500 monthly readers.
Boosting Digital Presence: Led the redesign of SSIA’s website, improving SEO rankings by 120% and attracting 4,000 unique monthly visitors. Grew social media following from 17,000 to 22,000 in seven months.